Bundle Pricing Examples You Can Copy

Here are ten bundle pricing examples you can copy, from a simple “set at 15% off” to a build-your-own box with three discount tiers. Each one shows what the customer pays, the real discount, and the copy you could put on the product page. All prices are made-up examples, so swap in your own numbers before you use them.

The formulas behind these numbers live in our bundle pricing strategy and formula post. For bundle types and setup in general, see the product bundles guide.

What do the bundle pricing examples look like side by side?

This table sums up all ten. “Real discount” is the share of the regular price the customer doesn’t pay, so you can compare offers on equal terms.

The sections below explain when each one fits and what to watch out for.

Which fixed bundle pricing examples can you copy?

A fixed bundle sells a set of products together at one bundle price. There are three ways to price it.

Example 1: Percentage off a set

A desk starter set has a notebook at $14, a pen set at $12 and a desk mat at $24. That adds up to $50. At 15% off, the bundle costs $42.50.

• Product page copy: “Desk starter set. Save $7.50 (15%).”
• Why it works: if you change an item’s price later, the discount follows it.
• Watch out for: odd final prices. 15% off a $53 set is $45.05.

Example 2: A round fixed price

Three candles at $22 each add up to $66. You sell the gift set for a round $55. The real discount is 11 / 66 = 16.7%.

• Product page copy: “Gift set of 3, $55. Save $11.”
• Why it works: a round number is easy to read, and gift buyers often shop by budget.
• Watch out for: price changes. If you raise each candle to $24, the same $55 now means 23.6% off.

Example 3: Dollars off a higher-priced set

A camera bag at $140, a strap at $28 and a lens cloth at $12 add up to $180. “Save $25” brings the set to $155, a real discount of 13.9%.

• Product page copy: “Carry kit. Save $25 when you buy all three.”
• Why it works: on a bigger ticket, “$25” reads as more than “14%”.
• Watch out for: the dollar amount stays fixed. If the bag goes up to $160, the same $25 is only 12.5% of $200.

In Sam Bundles, all three examples use the Product Fixed Bundle template. Choose Percentage off or Amount off, or edit the Bundle price to type a round number. See set up a fixed bundle.

Which quantity break pricing examples work?

Quantity breaks lower the price per item when the customer buys more of the same product. Use them for things people buy more than one of.

Example 4: Percentage tiers on socks

Socks sell for $12 a pair.

Product page copy: “Single”, “Duo, save 10%” and “Trio, save 15%”. Clear steps like these are easier to compare than 7%, 11% and 13%.

Example 5: A fixed price per item

A box of protein bars sells for $30. From 2 boxes, each box costs $27. From 4 boxes, each costs $25, so 4 boxes cost $100 instead of $120.

• Product page copy: “2+ boxes: $27 each. 4+ boxes: $25 each.”
• Why it works: shoppers see a clean per-unit price instead of a percentage.
• Watch out for: a fixed price is per item, not per order. “$25” means $25 per box.

Example 6: A free gift on the top tier

A serum sells for $32. Three serums at 10% off cost $86.40, and the top tier adds a free travel pouch. The pouch sells for $12, but say it costs you $3. Your extra cost is that $3, not the $12 retail price.

A gift gives shoppers a reason to step up without cutting the price further. Only offer it while you have gift stock to back it.

In Sam Bundles, Examples 4 and 5 start from Quantity breaks for the same product, and Example 6 from Quantity breaks with a free gift. Each bar’s Price can be Full price, Percentage off, Amount off or Fixed price. Our quantity breaks guide covers the full setup.

What do BOGO pricing examples really cost you?

Buy X get Y offers sound bigger or smaller than they are. Convert them to a real discount before you pick one. In both examples below, a tee costs $25.

Example 7: Buy 1 get 1 at 50% off

The customer pays $25 + $12.50 = $37.50 for two tees. That is a real discount of 25% on the order.

Product page copy: “Buy 1, get the second at half price.”

Example 8: Buy 2 get 1 at 50% off

The customer pays $25 + $25 + $12.50 = $62.50 for three tees, instead of $75. That is 16.7% off, less than either “buy 1 get 1 at 50% off” or “20% off”.

For comparison, buy 2 get 1 free is 33.3%, and buy 1 get 1 free is 50%. Our BOGO guide walks through the margin on “free” offers.

In Sam Bundles, use the Buy X, get Y (BXGY) deal template. In each bar, set the Buy quantity at full price, then the Get quantity, price type and discount. For Example 8, that is Buy 2, Get 1 at 50% off. Note that the template starts with buy 1 get 1 free, buy 2 get 3 free and buy 3 get 6 free, so edit the bars before you save. The Preview shows what the customer pays and saves. See set up a buy X, get Y offer.

How do you price mix and match and build-your-own bundles?

In these bundles, the customer picks the items, so the total changes from order to order. That makes the choice between percentage and dollar discounts more important.

Example 9: A mix and match outfit

The customer picks one top, one pair of shorts and one pair of socks, and gets 20% off the set.

A percentage gives every customer the same real discount. A fixed $15 gives a bigger real discount on cheaper picks. Either can work, as long as you check both ends of the range.

Product page copy: “Build your outfit. Pick 3, save 20%.”

Example 10: A build-your-own tea box

Each tea tin costs $14. The customer fills a box from your tea collection.

Product page copy: “Build your tea box. Save up to 20%.” Shoppers can see how close they are to the next tier, which nudges them to add one more tin.

In Sam Bundles, Example 9 uses Mix & Match. Each Bundle option is one slot, such as “Top”, with the products shoppers can choose from. Example 10 uses Bundle Builder, where each tier is set as Buy at least a number of items, and the Bundle summary shows a progress bar toward the next discount. Our mix and match guide covers planning the options, and set up a bundle builder covers the tiers.

How do you adapt these examples to your own store?

Use the structure, then run your own numbers. Five steps:

1. Pick the example closest to your product. Consumables suit quantity breaks. Gift sets suit a round fixed price. Apparel suits mix and match.
2. Swap in your prices. Work out what the customer pays and the real discount.
3. Check your ceiling. Use the max discount formula in the bundle pricing strategy post, with your real item and shipping costs. If the example sits above it, use a smaller discount or a gift.
4. Decide how codes stack. Shopify applies order discounts “on the order subtotal after product discounts have been applied”, and multiple discounts apply “only when the setting on each discount allows the combination” (Shopify Help Center). A 15% bundle plus a 10% code is 23.5% off, not 25%. In Sam Bundles, the Advanced card on each offer sets which product, order and shipping discounts it combines with. See offer settings.
5. Write honest copy. Show the saving against prices you really charge.

Why do the “before” prices matter?

Every example above compares against the regular price of each item. In the US, the FTC’s pricing guides call a former price fair when it is “the actual, bona fide price at which the article was offered to the public on a regular basis” for “a reasonably substantial period of time” (16 CFR 233.1).

For BOGO and gift offers, the guides warn about a seller who “increases his regular price of the article required to be bought”. They also say “all the terms and conditions of the offer should be made clear at the outset” (16 CFR 233.4). So don’t raise prices for the sale, and state any conditions on the product page. This is general information, not legal advice.

How do you know which example works for you?

Test one offer at a time on one product, then compare a few weeks before and after. Watch:

• Profit per order, using your real costs, not just order value.
• Units per order and average order value.
• Which tier customers pick. If almost everyone picks the top tier, the discount may be deeper than it needs to be.

The Sam Bundles dashboard shows additional revenue, AOV increase and add-to-cart rate, with results for each offer. To pick which products belong together in the first place, see our product bundling strategy post. To start building, create an offer from a template.